February 6, 2005

Mike handed me this postcard at breakfast the other day it was for LIFT, a quarterly publication that highlights the work of young creative montrealers.

I just downloaded their media kit, here is their identity statement. (not my caps)

"LIFT IS A FREE BILINGUAL BOOK OF INSPIRATION BLENDING ART, BUSINESS AND HEALTH FOR ENTREPRENEURIAL-MINDED, ARTISTICALLY INCLINED INDIVIDUALS LIVING EVERYWHERE."

I think anyone interested in a an excellently crafted media kit should take alook at this, so I put it on theflink. You can get it here it's a PDF:

LIFTS Press-kit

the website is here:

http://www.liftbook.com/home.htm

You can download a sample pdf of the actual magazine and it is really impressive. The amazing thing is that the magazine is also free. A 64 page colour quarterly publication highlighting the lives of creative montrealers, for absolutely nothing.

I met Tania C the art direct and senior manager when we worked at XX together, she was doing publicity for Htmlles and she was really excited about LIFT, and then she left to get a better job and I haven't seen her since.

She and her group have put together an excellent package thus far. I can't wait to get my hands on the magazine to see what kind of quality there is in the content. I know Tania is one of the best designers I know and everything thus far looks amazing, my only criticism about montreal magazines is that there is often an issue where the quality of the magazines aesthetic far exceeds that of the content. I don't know why this is, but personally I blame Vice magazine.

Okay but reservations aside, it looks like something I am really going to want to get involved or at least contribute to in some small fashion by subscribing. It is rare that I feel like a magazine actually represents what I, and my friends are trying to do with our lives.

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